Logo & Web Design
Logo must be a logotype.
Clean and easy to reproduce.
For coloured versions, logo must incorporate two of the brand primary colours.
Opportunity
Affitto is a SaaS based clothing rental startup. They partners with luxury clothing retailers/ consignment stores to offer clothing rental option to customers, directly on their e-commerce platform.
Client required a logo design and a "Demo Store" as an interactive component for their clients to see how Affitto service works on their website.
Logo Design Constraints
Logo Conception
Logotype shown on different coloured backgrounds. White or contrasting colors are used on the "long bar" to ensure logo stands out regardless of it's environment.
Demo Store Design
"Through Demo Store, our goal is to showcase the merchants how Affitto service would appear on their respective e-commerce site."
- Douglas (client)
Step 1
A faux clothing store was designed and developed. A grey color theme was selected for the store to ensure Affitto service was highlighted during Demo Store interaction.
Step 2
Excerpts were created to guide the user along the Demo Store interaction. The excerpts gave users information on how Affitto service worked on merchant's e-commerce site.